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The Hoops Consultant Philosophy

Coaching is teaching, to be coached is to learn, and to learn is to grow.


As basketball players must have both offensive and defensive skills to be successful, they also must have both physical and mental skills. Before a player’s game can improve, they must first understand how that improvement is supposed to happen. Basketball is no different than any other skill, athletic or otherwise, in that experience and repetition are the best teachers. Every possession, (and every shot, dribble, pass, defensive rotation, close out, box out, etc.) is a repetition that should be stored in to memory and learned from, be it good or bad. Whether a team is hoping to improve their collective offensive and defensive abilities or an individual player is aiming to better understand their strengths and weaknesses, a thorough film session is critical.


Teams and players alike must always be learning. As the level of play increases from high school, to college, to the professional level, margins of error become increasingly slim and the physical skill level becomes so high that every advantage must be sought. Additionally, while strength, athleticism, and other physical abilities increase with each level, the understanding of the intricacies of the game- basketball IQ- also increases exponentially. At the professional level when basketball becomes a full-time job, watching film of one’s own games and of opponents’ becomes just as common as on-court practice, if not even more so. Practically speaking, at the high school and even college levels, not only is time more scarce, the tools and resources simply do not exist for coaches to do the necessary film work for their own team and players or opposing teams and players, nor for players to comprehensively learn and develop through watching their own games or properly prepare for games by watching their opponents.


Our solution is simple: in order for players and teams to truly improve through a thorough understanding their strengths and weaknesses, watching film is essential. We provide thorough, completely customized, expert level coaching perspective through convenient, digestible products that will have a guaranteed impact and save you invaluable time.

Photo credit: @wootercourts

Meet Shaun Ali

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Shaun Ali is a life-long basketball student, coach, and teacher with over 20 years of experience as a player, trainee, coach, player trainer, coach trainer, referee, and scout. He has coached high school basketball, trained players of all ages and skill levels, conducted “train-the-trainer” programs for coaches, and was hired by the NBA in 2013 to run youth camps and train coaches abroad.


Shaun specializes in providing meticulous breakdowns of individual and team game films to be used for immediate and long-term improvement. These breakdowns consist of the most minute details and high-level takeaways and have proven successful with players of all skill levels.

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